An oldie, but a goodie! If you haven’t read The E-Myth – the original version – or The E-Myth Revisited – it’s a must for anyone either thinking of starting or already in business for themselves. This read is a classic and consistently recommended over and over again.
Author Michael E. Gerber shares how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. He also draws the vital, often overlooked distinction between working on your business and working in your business.
Submitted by Tamara Johnston, Marketing Guru, Cloverdale Chamber of Commerce